The collection was founded in 2010 by Jacques Naessens and Annick Loosveldt from the company Loena. They were manufacturers for other Belgian children’s clothing designers and started a collaboration with Anouck Robyn, who had already distinguished herself as the quirky and talented designer of collections like QUINCY and DRIES VAN NOTEN for kids.
Anouck’ss avant garde style created a new fashion buzz. Made exclusively in Belgium and Tunisia, Morley looks at first glance deceptively simple, but look closer and you will see a quiet, modern sophistication. Luxury fabrics in exquisite colour palette’s are given Anouck’s signature stone wash look. Effortless, sports influenced styles go hand in hand with exaggerated ontrend pieces. In 2013 Jodoca Tersago, who had already worked with Anouk on the Quincy collection and was very involved on the Morley project from the start, ended up at the helm of the label.