Stella McCartney Kids focuses on fun, modern and playful styles for boys and girls ranging from newborn to 14 years. The kids’ collections reflect Stella McCartney’s signature modern aesthetic and ethical values, focusing on, as Stella puts it, “basic pieces that are comfortable and that address a child’s needs, without sacrificing the fun and carefree elements.”A mother of four herself, Stella McCartney decided to create her own kids collection, noting that “As a brand with many working parents in the team, I wanted to create a desirable, fun, wearable kids’ collection that was affordable. I feel like all the timeless childrenswear is reserved for the expensive brands and that did not sit well with me. Kids, parents, aunts, uncles, friends, should all be able to have access to Stella McCartney Kids clothes.”The collection is made from the best possible fabrics, all carefully sourced for both style and function, built to last and to have fun in.
First drop SS19 arrived. More to come!