New Kids in the Hood

New Kids in the Hood is a sustainable future kidswear label. They collect and process used fabrics to create new and timeless designed kids clothes.

Their goal is to create sustainable kids fashion and make a statement against the fast fashion madness that surrounds us everyday. All products are made with love in their small studio in Germany.

As kids of the 90s and they are inspired and driven by the colorful and fearless memories of their youth. 

New Kids in the Hood