The passion at Popupshop is to make everlasting basic wear both sustainable and high on quality. Their aim is to create timeless organics. Therefore their products are basic, classic, easy to wear, mix, and match. Popupshop does its best to build a company that utilizes innovative sustainable fabrics, and seek to become affordable, natural and a logic choice for modern basics. With this in mind, Popupshop pursue is to make a fair product both for the customer and for the people involved in all stages of production.